e the days in ecommerce where you can bring customers easily to your dropshipping websites via Facebook or Google ads for pennies.
Now, the game has changed. With more than 800 million active users worldwide, TikTok is emerging as the next hot place for ecommerce business owners and advertisers to expand some serious efforts.
If you are struggling with Facebook ad accounts disabled and your sales hitting an all-time low, you should take a crack with TikTok ads.
Before getting started, let’s take a look at what is outlined in this post.
- 5 data-backed reasons why you should advertise on TikTok
- 4 types of TikTok ads
- 3 simple steps to create TikTok ads that run well
Now. Let’s dive in.
>> Create your own dropshipping store with ShopBase, and run TikTok ads to advertise it right away!
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- 5 data-backed reasons why you should get your TikTok ads up and running
- Types of TikTok ads
- How to create your TikTok ads
- Now it’s your turn
5 data-backed reasons why you should get your TikTok ads up and running
1. Diverse audience on TikTok
‘Most of the content creators on TikTok are genZ.’
Everyone, even who isn’t a TikTok user, knows it. It’s ok because that statement is true.
But I bet everyone also thinks ‘Most of the users on TikTok are aged 16 to 24’. Actually, that isn’t true.
While 41% of TikTok users fall into that age range, 59% of the others are the GenX, Millennial, and even Baby boomer generations.
What does that mean? It means there is still room for you to sell your products on this platform, even if your target audience is not aged from 16 to 24.
A large number of grannies are interested in TikTok (source)
2. Tiktok ads video is so compelling
For the past few years, ecommerce and social media have become more entwined, as social platforms like Facebook, Instagram, Pinterest, and now TikTok try to turn them into shopping destinations for a so-called seamless shopping experience thing.
If you’re an active user of TikTok, you might recognize that most of the ads you see on TikTok are for ecommerce and streaming services. My close friend, Haley, a millennial, also views ads on TikTok for products in line with her generation’s lifestyle. “What I usually see on TikTok includes accessories, clothing ads, and especially baby things ads as I just got my kid last year.”
She ends up shopping a lot via TikTok because, as she said, “Advertising videos on TikTok are so crazy: entertaining, emotion-evoking, and compelling. I can’t even say no to them.”
3. TikTok ads spending is lower than Facebook ads
To compare the advertising cost of Facebook ads to that of TikTok ads, Jungletopp conducted an experiment in which they spent about $20K on TikTok ads and $31K on Facebook ads and then analyzed the results.
According to the experiment, TikTok is the clear winner when comparing impressions. The number of impressions generated by TikTok ads was over 11 million, compared to just above 4 million by Facebook ads.
We can see a similar pattern in clicks. Many more clicks were generated by TikTok ads than Facebook ads, with over 100,000 and just under 70,000 respectively.
However, TikTok ads failed in the CTR battle, much of which can be attributed to a much smaller audience. All of the ads were running within the US only.
4. TikTok ads help improve brand awareness
Even though the experimented TikTok ads resulted in a lower CTR, it did help improve brand awareness, which can help sales flourish and the business grow sustainably in the long run.
Let’s take Princess Polly as an example.
Princess Polly, an online fashion retailer from Australia, was looking to drive new audiences to purchase their stuff online. Then they decided to run a discount code campaign using auction ads on TikTok, aiming to promote their brand to a wider audience, drive more web traffic to its ecommerce site, and generate more sales.
The result is that it was one of the best discount code campaigns they’ve ever run. It generated over 9 million impressions, a 1.05% click-through rate, and an impressive 15X return on ad spend.
5. TikTok is great for influencer marketing
Partnering with TikTok influencers is the right way to go if you want to market your brand effectively. That approach allows you to promote your brand via appealing content that has the highest potential reach.
Unlike on Instagram, where influencers share the heavy-editing, professional versions of content, those on TikTok tend to share the raw content that isn’t filtered too much. This difference makes the ad viewers feel less targeted and more likely to buy the stuff that is being promoted.
Besides, not all influencers on TikTok are celebrities. They are just TikTok users from the get-go, then become popular because of the unique, quality content they self-create. As a result, those overnight influencers don’t ask you to pay as much as celebrities often do.
According to Statista, the number of TikTok influencers all around the world reached 3.1 million, of which 393K are based in the US, accounting for 12.71%. This means that you can easily find an influencer to promote your brand to the right target audience at reasonable costs.
If you are looking for an influencer, you can use this tool Heepsy
Leading countries with the highest share of TikTok influencer accounts worldwide
as of Feb 2020.
Types of TikTok ads
To market your products on TikTok, you have 4 different types of ad options. Consider which one works best with your brand before opting for any of them.
1. In-feed video
Those in-feed video ads will show up among the native fees feed of TikTok users on the “For You” page.
